Headteacher Appraisal

with Executive Coaching

A Fresh Approach to Headteacher Appraisal

Diagram illustrating a coaching-led headteacher appraisal model with three roles: Headteacher as Creator, Appraisal Committee as Challenger, and External Adviser as Coach, within a circular frame. Title reads 'EmpowerED' with subtitle 'Coaching-led Headteacher Appraisal'.

Appraisal should be more than a one-off meeting or a tick-box exercise.
At its best, it’s a journey of leadership reflection and professional growth.

Headteacher Appraisal with Coaching blends statutory appraisal with executive coaching — providing a confidential, coaching-led space where headteachers feel supported, heard, and empowered to lead with clarity and confidence.

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Why Choose Headteacher Appraisal with Coaching?

✔️ Meets all statutory requirements for headteacher appraisal
✔️ Embeds coaching for real-time, personalised leadership development
✔️ Prioritises wellbeing, confidence, and sustainable school leadership
✔️ Creates a curious, non-judgemental space for reflection and growth

It’s a process, not an event.
And it’s designed specifically for primary headteachers — in the UK and British international schools.

Our Empowerment Dynamic framework integrates executive coaching for school leaders into the appraisal process- prioritising headteacher wellbeing and growth over Evaluation.

🌟 The Empowered Headteacher (Creator)

Role: Creator of their own development journey.

🤝 The External Adviser (Executive Coach)

Role: Neutral facilitator combining statutory oversight with coaching expertise.

🎯 Governors Appraisal Committee (Challenger)

Role: Supportive challengers balancing accountability with professional development and wellbeing.

Why Choose This Approach?

This fresh and innovative approach transforms appraisals into a powerful pathway for leadership development and school improvement, incorporating executive coaching for school leaders, all while ensuring statutory requirements are met and headteacher wellbeing is central.

Packages & Pricing

LIMITED TIME OFFER (until October 2025):
💼 Appraisal + 3 hours of executive coaching: £650
🏫 Small Schools (≤150 pupils): £450
⬆️ Prices rise after October

Flip the Script: From Drama Triangle to Empowerment

Traditional appraisal models can sometimes echo the Drama Triangle:

  • Appraisers may become rescuers or critics

  • Headteachers may feel like victims of the process

EmpowerED flips that.

✅ From victim to creator
✅ From rescuer to coach
✅ From persecutor to challenger

This shift creates a supportive culture of:

  • Reflective dialogue (not one-way feedback)

  • Collaborative goal-setting

  • Ongoing coaching (not just annual review)

  • Balanced accountability (not judgement)

Is Your Appraisal Process Empowering Leadership — or Just Ticking Boxes?

📧 Let’s talk about how EmpowerED could support your school.
This isn’t just appraisal — it’s a coaching-led partnership for clarity, growth, and sustainable leadership.

📩 Email: robfordcoaching@gmail.com

Get in touch if you would like to find out more about EMPOWERED Headteacher Appraisal with coaching

NPQ Leadership Development Coach and Facilitator

Registered coach with BPN, LLSE, and Tuopu – offering coaching and facilitation for NPQ courses tailored for UK and international school leaders.

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Global Connections: I’ve been fortunate to work in several international schools, and I love the opportunity to meet and collaborate with school staff from around the world.

I am thrilled to be involved in international teacher support services, in collaboration with Tuopu, 21C Education and LLSE - providing NPQ courses and coaching.

We offer high-quality professional development and personalised coaching to international educators.

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No matter your education or career level, there's an opportunity for all.

Invest in your future and development.

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My journey as an international educator has been incredibly rewarding, offering me the chance to work with diverse cultures, witness unique educational practices, and build a global network of passionate professionals. These experiences have enriched my global perspective and provided me with invaluable opportunities for growth and learning that international education provides.

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