About Rob Ford
Hi, I’m Rob
My career has never really followed a straight line. It’s been much more of a jungle gym than a career ladder — full of opportunities, challenges, changes of direction and a few unexpected detours along the way.
I’ve spent more than 30 years working with people and leading teams, including senior leadership and headship in the UK and internationally. I’ve experienced the rewards of leadership, but I also understand the pressure, responsibility and uncertainty that can come with it.
And I know what it’s like to reach a point in your career when you start asking yourself “What next?”
Why coaching?
What I’ve always enjoyed most is helping people think, grow and discover what they’re capable of.
As an ICF-accredited executive coach, I’m not here to tell you what you should do. I’ll listen, ask the questions that help you think differently, challenge you when it’s useful and give you the space to work out what feels right for you.
That might mean becoming more confident in the role you’re already in, navigating a leadership challenge, exploring a completely new direction or simply making sense of that feeling that something needs to change.
You don’t need to arrive with all the answers. That’s often where the most interesting conversations begin.
A little more about me
Away from coaching, I’m a husband, dad, son and brother. I love being outdoors, travelling and meeting interesting people. I’m partial to a DIY project and I’m much happier with a van than a fancy car.
I’ve been fortunate to have a career that’s taken me around the world, but these days I’m equally happy walking in the mountains, working on the next project or having a good conversation over a coffee.
Professionally, I’m an ICF Associate Certified Coach (ACC), supporting people with leadership, career development and wellbeing. I also hold an MA, BEd and NPQH, and bring more than three decades of experience in education and leadership.
But to plenty of people, I’m simply Fordy.
Perhaps you’re wondering what’s next
Whether you’re facing a leadership challenge, considering a career change or have simply reached a point where you’re questioning what you want from the next chapter, sometimes it helps to have the space to talk it through.
No hard sell. Just a conversation.
Book a free discovery call →
